New company flyer

Our 2013 promotional flyer (front).

We recently worked with Matt Hall of UK-based Jellyfish Design to produce a flyer for RedLine. We needed something that was visually pleasing and that presented information clearly. The result is clean and crisp—exactly what we were looking for. Thanks, Matt, for helping us with the visual component of our sales process!   Take a [...]

Does font matter?

A serif font (left) has small lines that finish off the major strokes of the letter. A sans serif font (right) lacks these smaller lines.

Does font matter? If asked the question Does font matter?, typographers and graphic designers would undoubtedly say “yes.” And the organizing committee for the London 2012 Olympic Games would probably agree—they now know that Headline 2012 is ugly. A font’s importance increases in direct proportion to the number of people who will see it. Just [...]