Why Good Copy Is Good Business We’re pleased to announce the distribution of RedLine’s first white paper. The document, titled Why Good Copy Is Good Business: An Overview of Best Practices for Written Communications, is primarily for small business owners who write their own marketing materials (web copy, newsletters, brochures, etc.). The paper offers advice [...]
Why Good Copy Is Good Business: Insights and tips for effective business writing
February 26, 2013 By
In remembrance: Mary Lou Decossaux
December 30, 2012 By
Mary Lou Decossaux: Advocate and Mentor In late 2011, Mary Lou Decossaux, founder of the Neighborhood Resource Center in Richmond, Virginia, passed away. A tireless advocate for women, low-income families, and children, Decossaux believed that all people have a responsibility to contribute in a positive way to their community. These contributions can, over time, transform [...]
Business Writing Workshop in Grand Rapids
December 12, 2012 By
Writing Tips 101: A Business Writing Workshop Date: Wednesday, January 30, 2013 Time: 7:30 am – 9 am Location: Color House Graphics 3505 Eastern Ave. SE Grand Rapids, MI 49508 View Larger Map Presenter: Matthew Kushinka, Principal, RedLine Language Services LLC Cost: $15 at the door; $10 in advance; $10 for LinkedUp Grand Rapids members [...]
Be specific when you write
November 6, 2012 By
Generally speaking, be specific How can you be specific when you write? And why should you use specific language? For the “how,” see our tips on using specific language in your writing. For the “why,” consider a quote from George Bernard Shaw: “The single biggest problem in communication is the illusion that it has taken [...]
Be “proactive.” Use the active voice.
October 8, 2012 By
Use the active voice to make your writing clear. You can also use the active voice in your speech to take responsibility for your actions. What is the active voice? The active voice shows that the subject of the sentence does the verb’s action. Consider the following examples: We serve dinner until 9 pm.* The [...]
When to use the passive voice
October 8, 2012 By
Do you know when to use the passive voice? This post explains when to use the passive voice and provides example sentences. Good writers prefer the active voice. It makes writing clear and allows speakers to take responsibility for their actions. See why you should use the active voice most of the time. However, [...]
Use the right words
October 2, 2012 By
What are the right words? As advice goes, “use the right words” isn’t very profound. It sounds obvious. But it is surprisingly hard to do, especially for those who don’t write for a living but have to write as part of their job. At the very least, the right words are those that fit the [...]
Embarrassing typos and how to catch them
September 17, 2012 By
Embarrassing typos are fairly common. But some typos are more embarrassing than others. Like forgetting the “l” in the word public. In the last few months, I’ve read two news stories about this error and caught an instance of it myself in a local business publication. See how to catch embarrassing typos. Is “pubic” public [...]
That or Which?
August 13, 2012 By
That or Which: What’s the difference? Should you use that or which? The answer depends on the situation. Both that and which are relative pronouns (as described here, anyway) that introduce a dependent clause. A dependent clause is a part of a sentence that has a subject and a predicate but that cannot stand alone. For example, [...]
Five Tips for Effective Business Writing
July 19, 2012 By
Effective Business Writing Speaks to Your Readers Your marketing materials contain a crucial message. If that message doesn’t go over well, sales may slump. But effective business writing connects with readers. It adds to the appeal of your product or service, raises your company’s credibility, and increases revenues. Follow these tips for effective business writing [...]
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