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That or Which: What’s the difference? Should you use that or which? The answer depends on the situation. Both that and which are relative pronouns (as described here, anyway) that introduce a dependent clause. A dependent clause is a part of a sentence that has a subject and a predicate but that cannot stand alone. For example, [...]
Effective web copy: why it matters Effective web copy may mean the difference between a lead and a bounce. Good copy contains clear language that explains what you offer. It invites your potential customers to stick around. By contrast, empty or vague language may drive would-be clients away. The same goes for spelling and grammar: [...]
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