RedLine’s website: jetzt auf Deutsch!


Matthew Kushinka
(616) 855-4044

RedLine’s Website Now Available in German; German Stocks Up Sharply

Company Translates Home and About Pages, Opens Doors to Transatlantic Commerce

GRAND RAPIDS, M.I., June 23, 2015 — RedLine Language Services LLC has rolled out the German-language version of its website, bringing the site’s total number of languages to four and single-handedly sending the DAX, Germany’s stock market, into the stratosphere on Tuesday.

RedLine, which offers document translation services to B2B clients in the legal, consulting, retail, and creative industries, wanted to show that it values the time of German visitors to the site and simultaneously service an economy in dire need of a boost. While native German speakers are usually quite proficient at reading English, if given a choice, they almost always prefer reading in their native language.

German multinationals and their investors noticed. The stock prices of Germany’s largest firms, including DaimlerChrysler, BMW, and Siemens Group, posted record highs on Tuesday.

BMW was the star of the day, closing at 204.10, a nearly 100% gain over the previous day’s close. A company employee, who was unauthorized to speak on the record, said, “You know, it’s incredible. Yesterday, we had no way to get our cars noticed in other countries—no one could read the owner’s manual. It was just full of capitalized nouns. But now, thanks to RedLine, we’ll be able to get our message across in English. Well, that is, if they accept us a client. I hear that they don’t do much automotive.”

Market players and financial analysts were stunned. Said one analyst, who spoke on condition of anonymity, “It’s just remarkable that the entire German economy could be transformed instantaneously solely because a small, Midwestern translation agency added nine German pages to its website. Frankly, it’s unbelievblisch.”

RedLine’s website had long been available in English, French, and Spanish. But the addition of German on the company’s site now, for the first time in the history of the modern world, allows Teutonic companies to access foreign markets. Everything from user manuals to partnership agreements can now be translated, expertly, into English and other languages.

Asked about what German firms did before his company translated RedLine’s site’s “static” pages—Home, About, Team, Services, Contact, etc.—into German, company owner Matthew Kushinka said, “Honestly, I have no idea. I guess they only sold BMWs locally—maybe they set up a booth at Oktoberfest or something.”

RedLine decided to translate its site’s main pages into German not because Germans couldn’t navigate the site—after all, every German speaks flawless English. Rather, it was a way to reach out to the big German firms and provide something of value. “It was a no-brainer for us,” said Kushinka. I mean, the market has gesprochen, you know?”

RedLine Language Services LLC was founded in 2011. Located in downtown Grand Rapids, Michigan, the company offers copyediting, translation, transcription, and subtitling services to companies in the U.S. and abroad.


RedLine's website now in German

Matthew Kushinka is the founder and principal of RedLine Language Services LLC. Based in Grand Rapids, Michigan, the company helps commercial clients create, revise, and translate their written content. Send your questions or comments to or connect with Matthew on Google+, LinkedIn, Facebook, or Twitter.