- By Jinger Jarrett
- Published 03/24/2008
- Article Writing
As a writer, I’ll be the first to admit that sometimes I really hate marketing. If I weren’t a writer who writes about internet marketing, I would probably avoid it like the plague. After all, marketing is not really my passion; writing is. So, I’d rather spend my time writing. However, if you want to go from being a hobby writer, i.e. someone who does it nights and weekends, and still has to work a J.O.B., to someone who makes a living writing, then I would highly recommend that you learn how to market. It can mean the difference between being a hobbyist and a professional who earns his/her money writing. As writers, it’s very easy for us to market too. Since we like to write, and some of the best, and free, internet marketing techniques include writing, then we’re already one step closer to our marketing goals. Here are three easy techniques you can do to get started: 1. Submit your site to the search engines. Although search engine optimization might sound really hard, it’s not. In fact, one of the biggest mistakes I made early in my online career was to not learn search engine optimization.
By optimizing your website for the search engines, and then submitting to the top search engines, it’s a very easy way to get organic traffic. T
his is free, targeted traffic. Targeted traffic means others are looking for what you have to offer. When optimizing, don’t forget to include your name in your keywords. After all, don’t you search for your favorite authors by name? I do. 2. Build a blog and build relationships. Blogs are one of the easiest websites to build. When you first start off, you can always build one on the free sites like Blogger or WordPress. Once you’ve built your blog, then you can always import it to your own platform. The beauty of a blog is that it allows your personality to shine through and build a relationship with your readers. Blogs are also easy to optimize for the search engines because you can use tags. You can also join blog communities and connect with other bloggers, as well as writers. 3. Write an article to promote your site or blog. There’s some disagreement on whether or not you should use articles to promote your writing. The problem a lot of writers have with this is that you aren’t getting paid. However, had you rather earn a few thousand dollars over time from an article you wrote for promotion, or just a few bucks when you submit it for publication?
Why not do both? You can write for pay, but you can also write to promote. It’s an easy, and a very lucrative way to make more money from your writing without a whole lot more effort.