- By Bruno M.Woodley
- Published 02/16/2011
Rolex is the watch brand with famous reputation, precision techniques, dreamy crafts and the passion for both tradition and innovation. We may share different sense for fashion and beautiful life. For Rolex men, fashion and living taste would be determined by precision feature, powerful function and watch decoration. Superb Precision In the eyes of Rolex men, precision is crucial point of fashion. Precision is the basic principle of watch, it would be the biggest proud of Rolex watches. Early in 1905, Hans Wilsdorf, the founder of Rolex had been starting the research on watch precision. In 1910, the timing test center conferred the precision certification to Rolex. And then in 10914, Rolex gained the A-precision certificate from Kew Observatory. Since then, Rolex became the byword of precision. Nobody could deny its fashionable charm on precision which could let us easily read the tiniest time section on basis of 1/100 second. Unique Function Early in 1920’s, Rolex began to provide double-color case for choice. The main material is made by superb steel such as platinum in the color of yellow or red. Such material is solid and durable. Besides, it is quite easy to mix with other material. Founded by Rolex, such charming type of steel has been widely applied in many branded watches. Exquisite crafts with wonderful material usually tell the precious value of Rolex watches. Constant pendulum thallium provides the possibility for every slight swing of wrist to be transformed into the movement impetus. Such system is the ancestor of modern automatic mechanical watch. Waterproof and automatic are two researching directions for Rolex watches. Outstanding male athletes love its sturdy; explorers rely on its reliability and artists appreciate its elegance. From the deep ocean to the mountain top, from the poles to hot Sahara, Rolex could always run smoothly. Gorgeous Diamond Decoration Another attraction of Rolex watch would be the low-key design and perfect manufacturing skills. Fashion could be both conservative and wild. Rolex men would prefer the comfort and peace from the conservative watch design. However, they would definitely get excited to witness Rolex’s creation and change with surprise. On the watch case, shining diamonds are embedded to pave a new way for fresh life taste. Those diamonds are with the weight range from 0.15Ct to 3.50 Ct. 3 sliding diamonds add dynamic passion to its traditional style.