• By Bob Withers
• Published 03/22/2011
• Article Writing

Article marketing is, and should continue to be, one of the most popular strategies for generating traffic to your website and for advertising your home based business online. There are several reasons why this Internet marketing strategy is so fashionable including the fact that it’s very inexpensive to implement. In fact, if you write your own material and distribute your finished work to the major article directories online without using a third party distributor, this online marketing method can cost you nothing to use. Depending on what product or service you provide or what your website theme happens to be there are four different categories of articles you can write and tailor to suit your Internet marketing needs: 1. Lists are a very popular format for editorials with the reading audience and with the major search engines online. For example, you can write about the “5 most effective ways to generate an income from home”, or perhaps “10 techniques for exploding traffic to your website”, or maybe “6 tactics for generating novel ideas for your articles”. These are perhaps the easiest types of commentaries to write because all you need to do is compile information on each subject and list them in a logical and informative fashion. Then you need a compelling introduction and a valid conclusion to sandwich your script between and your article is ready for distribution on the web. 2. The “How to” article is one of the most interesting editorials you can compose because you’re conveying to your reader how to do something they currently have no idea how to do. For example: “How to write a compelling article” or “How to make money online” are illustrations of the kind of topics you can approach for your commentaries.

These articles are in high demand because people read information onlin

e to educate themselves and “How to” pieces demonstrate exactly, in a step-by-step fashion, what the reader is looking for from a particular expose. 3. The summing up article is a summary or an overview of a particular situation after having researched and investigated the different sources involved for the information you need in order to make a logical conclusion. For example, after having spoken to various experts on the topic of the most effective home business money makers on the web today you compile a piece on the top 5 methods being used and summarize your findings. Based on the data you’ve uncovered during your interviews you deduce what your top 5 choices are to make money from home and conclude by summarizing why. 4. Review articles and websites based entirely on reviews of different products and services are becoming increasingly more popular online with readers and as home based business opportunities. This type website is so trendy because people are always looking for a second opinion before investing their hard earned money into a product or service they’ve never tried. They’re depending on the experiences of others who have used the goods to help them make the right purchase decision when the time comes. There are three explicit guidelines you should follow when writing a review: First, outline what the product or service promises to deliver in terms of results. Secondly, describe in detail how the merchandise in question fulfills its promises or how it fails to deliver in certain areas. And third, summarize whether or not the benefits to the potential customer outweigh the cost of the product and explain why they should or why they shouldn’t buy this merchandise.

Any one of these article formats can be adapted to your home business product or service or your website topic and can help increase your exposure online as well as increase your website traffic, sales and profits to help ensure you have a long and prosperous career on the web.

Bob Withers is a professional sales and marketing person with over twenty years in the field. He has now set his sights on Affiliate Marketing and creating successful Home Based Businesses online to apply his trade. If you want to get in touch with Bob or learn more about Affiliate Marketing or setting up an Internet based Home Business please visit: Free Home Business and Affiliate Marketing Advice

by Bob Withers