- By Earma Brown
- Published 12/15/2008
You have finished your manuscript. Congratulations! Wait; before you take the next step. Is your non-fiction book title a sizzler or a dud? Remember, your title may be 90% of the pulling power for your book. It would be worth your effort to create a sizzling title for your message. Researchers say you have 4 seconds to hook your potential buyer. An excellent title is short. The top titles are benefit driven. Don’t forget to heat your title up with emotion. Use terms your audience can relate to. Use action words and verbs. Quantify change with ways and time limits. Use one or two word ideas to tell a story. Pledge change. Spark interest. Instead of choosing to bore her readers with “How to Write an E-book” an author friend after brainstorming chose the title “Seven Secrets to Write Your E-book Like a Winner.” She quantified change, sparked interest and branded her title. Here are 5 common ways anyone can use to get uncommon book titles: 1. Best Seller List Use the Best Seller list to brainstorm ideas for your non-fiction book title. Start by looking at the Best Seller list at Barnes and Nobles or Amazon. When Jason Oman and Mike Litman wanted to title their book, they modeled a popular book called “Conversations with God” and came up with “Conversations with Millionaires.” Their book achieved #1 on Amazon. Now it’s your turn; go be inspired by your favorite best sellers list. 2. Tabloids
Have you stood in line at checkout, recently? I know I have. But did you read the tabloid cover pages or picked one up to browse while you waited? The compelling headline on each tabloid is designed to reach out and grab your attention. We all know the tabloid magazines don’t sell because they’re filled with wholesome content. They sell because they’ve mastered the titling aspect of their papers. Next time you’re reading t
he tabloid cover, examine the titles and begin to brainstorm titles for your non-fiction book. 3. Newspapers Newspaper headlines are designed to capture your attention. Model and compare your book title with the parts of a newspaper headline. Is your book title short and to the point? Will it capture the attention of your potential reader? When you’re reading your next newspaper, take a look at all the headlines and sub headlines. Notice how the journalist captured your attention or not. 4. Magazines Magazine cover page article titles are my favorite example of great titles at work. Like newspapers and tabloids they must have titles that entice and pull at your interest to sell magazines. For example, which would capture your attention quicker, “7 Easy Ways to Lose Inches Off Your Waist” or “How to Lose Weight In Your Waist?” Most people are drawn to the specific results in the first title. Go get your favorite magazine and notice the article titles that captivate your attention. 5. Memes Department stores are great places to visit and brainstorm using memes. Memes are words or visual images that tell a story at a glance. For example, visit Sears and look at the brand names of their proprietary products. The short names of these products are concepts; that tell a story in an instant. At a glance you get it. You understand the message. Examples include Diehard batteries, Weather-Beater paints and Craftsman tools. Each products name is a concept. Think about it, which product would you be attracted to “Diehard” or “Stop Slow”. Many successful books are based on concepts or memes. For example, “A Happy Pocket Full of Money” by David Cameron tells a story of happiness and money. From the title you know this book is going to be about getting more money in your pocket.
No matter how good your book is, if you don’t title it well you may never sell as many copies as your message deserves. Now go create a book title that stirs your book reader’s interest to read