- By Earma Brown
- Published 05/27/2009
Do you need help with creating a book title that compels your readers to pick up your book? Here’s 5 tips to write an irresistible book title: 1. Choose clarity over clever. You’ve probably heard experts say a confusing title will pull readers in. Yes, that’s true curiosity will attract; but a clear title is even better. Unless you have an audience already established that knows they are interested in your work. Your clear but catchy title will connect the best. 2. Make a magic pill. Everyone loves a prescription that works. Form your book’s solution into a magic pill solution. If you can distill your message down to ten or less steps, you may have a top seller with your audience. They’ll line up to buy the prescription to make their problem go away. Then tell all their friends about your magic pill book.
3. Seal the solution in the title. We all tune into the WIIFM station that plays a single song “What’s In It For Me.” Put your readers’ biggest benefit in your title to make your book more irresistible. Your audience will know instantly if your book will solve their challenges. For example, Lilian Wylder’s “7 Steps to Fearless Speaking” left no doubts in her potential reader’s mind
on what challenge her book would help with. Put the solution in your book title and make it irresistible. 4. Create a concept title. One of the leading rules of developing an irresistible title is to aim for a concept, a memes, a word, or phrase that tell a story that your readers can immediately connect with and want to associate with. Names that tell a story, or express a benefit, are memes. The Chicken Soup series instantly brings images of comfort and being cared for. It resonated with a whole generation of Americans that have bought the book into the hundreds of thousands. 5. Put power words in place. Use Power Words like “How,” “Secret,” “Power.” Similar to the magic pill, people love to learn with simple steps and fast. Combine it with a powerful benefit and you will reel your reader in every time. You decide. Does the title, “How to Write and Publish Your Own Ebook In Less Than 7 Days” or “7 Ways to Create an Ebook” pull at your attention. You owe it to yourself and book’s success to develop your best title. After all, the better your title the more people will reach out and grab your book to read. Develop your title to have marketing appeal for the masses. Make it irresistible and prosper!
Are you ready to develop an irresistible book title for your own book?