- By Earma Brown
- Published 03/25/2008
Does your writing lack pizzazz? Does it lack the power to draw your readers in for more? Does it inspire confidence in you as an author? Does it stand up to your competition and hold its own? If you answered no to any of the questions above you may be interested in the tips below. Discover how to write compelling copy that makes your book sales soar: 1. Put your reader first. Most of us tend to write selfishly. I mean we write what we want. Go against the natural grain; give your readers what they want. Write to their benefit. Write a solution to their problems. 2. Start well. Create a sizzling beginning. Hook your readers through emotion. Slant your book or introduction with a question or an amazing statistic. Share the top benefits of your book early. Aim for the ‘You’ in every reader. 3. Break your writing into short sections. Write your book in chunks, chapters, sections and parts. Use headings, bulleted lists, pull quotes and other easy reading tools. Don’t make your chapters too long. Create easy transitions to the next chapter or section. Keep each section short and easy to read. 4. Use short sentences. Slash your sentences to under 15-17 words. Don’t bog your readers with complex sentences. Remember multiple phrases slow your reader’s comprehension. Make it easy. Get to the point fast. 5. Use simple words. Write for the 7-10 grade level. The shortest, most well known words are best. The more syllables in a word, the less compelling it becomes. Cut all unnecessary adjectives. Clear, easy to understand copy makes your reader want to read your piece to the end. Fill your writing with what’s in it for them. They’ll come back for more and tell all their friends.
6. Avoid technical jargon. Unless you are writing a technical manual where most
everyone will understand the technical language, don’t use technical jargon. It will become techno mumbo jumbo to your readers; they will find something better to do besides figure out what you’re saying. 7. Be specific. Avoid generalities. Engage your reader’s emotion with specifics. Let them experience color, size and shape. Instead of, “Complete your degree online fast to increase your income.” Say, “Complete your master degree online fast so you can upgrade your lifestyle, get vacations, health insurance and other corporate benefits.” Specific benefits create a stronger pull than the general benefit of increased income. 8. Slash adverbs. Go through and cut words like openly, suddenly, very that tell the reader instead of show the reader. Circle all the (ly) and (very) words. Pull out your thesaurus and replace them with power words that show emotion or describe. 9. Check the flow of information. Check your paragraphs for good harmonic flow and understanding. Meaning, make sure you don’t drop off suddenly and change the subject. Clear writing creates compelling copy. Compelling copy leads to more book sales. 10. Slash passive structures. Passive sentences slow and dull your writing. Get rid of the passive voice sentences. Give your sentences a clear subject and a verb to avoid the passive voice. “The writer found fame and fortune through marketing her books online.” instead of “The writer’s books were instrumental in leading her to fame and fortune.” Avoid connecting verbs like ‘was’, ‘is’, ‘had’, and ‘seemed’. Replace passive voice verbs with active verbs.
Are you ready to write sizzling copy that your readers find hard to put down? Remember to put your reader first, develop a sizzling start, break your writing into short sections, shorten sentences, use simple words, avoid technical language and be specific. Implement these seven tips to begin writing for more profits! Now go; write a successful book and make us all proud!