- By John Cunningham
- Published 07/14/2010
A lot of smaller companies have a common misconception regarding press releases. They often believe that because they are not yet considered as a large organization, they don’t have some news to offer to the public or if they have news, people would not care about the news that they have. In reality, these concepts are all false. Every business no matter how small it is can benefit from the creation of a good and effective press release. It enables a certain business to gain exposure and be recognized in the business industry. The first thing that you should consider upon your decision to construct a press release for your business is to dig deeper into the business organization and dish out some essential news that will certainly appeal to the public. After being able to get some news, then it is time for you to decide how to make these press releases available to various readers. There are several press release distribution services options for you and all you need to do is find out which one would fit to your business and will provide you the greatest benefit. Once you have constructed your own press release, the problem of where to distribute it should not become a complication as there are a lot of media outlets for this. In tradition, companies distribute it to the national and local news media but this could not bring you further exposure. Here are some other press release distribution options:
1. Blogs. As blogs become more popularized at
present, it can be one effective option when it comes to searching the best way of distributing a business’ press release. You can construct a press release and do your own blog or you can find expert bloggers in your specific industry. If the blogger tends to ask for an interview, make sure that you put this in one of your priorities. Since blogging is more specialized and is considered as a more modern way of approaching to the public, you are guaranteed that a lot of blog readers may be tempted to read your business’ press release on blogs and discover the products and services that you offer. 2. Employees. Press releases may also be distributed to employees through emailing them a copy of these. It will help your employees get updated of the things that happen within the organization even if it is not within their departments. If your employees will learn about some positive press releases of your company, there is a huge possibility that they will transfer this positive information to people they know and this could result to the circulation of positive conversation and updates regarding your business.
3. Search Engines. These may be considered as another effective option when it comes to distributing your press release. You can earn publicity through this by inserting in the content of your press release some search engine optimized keywords. The distribution of it may be done through an inexpensive site. This will not only lead your website to earn huge chances of showing up during search results, its live links may also cause your site to increase its ranking.