The festival season has well and truly kicked off, and with the less than impressive weather we’ve been having lately it seems women’s jeans are the new essential to take with you.

Typically shorts and cute dresses would top our festival checklist, but the rain and below average temperatures call for something a little warmer. Skinny jeans are the ideal choice as they can be tucked into wellies if you’re in a muddy field and work well with plimsolls or high tops, the other new festival must have.

With the increase in one day city based festivals there’s less need to worry about camping attire, which explains the popularity of jeans and high tops for festivals this year.

Wearing denim doesn’t have to look boring though, there’s a huge collection of jeans available at River Island including coloured and printed denim that offers a change from the standard blue and black.

Bright red, mint green or fluorescent pink jeans will help you to stand out from the crowd, while printed jeans are a must-try trend for SS12.

Take your pick from polka dots, florals, tropical prints and more for a cool festival look. Wear them with clashing prints or just a simple tee and don’t forget a cover up for the rain – a parka is the number one choice.

Whatever festival you’re going to, whether it’s Reading, Lovebox or Bestival, be sure to get all of your festival essentials from River Island.

About the Author :  Jennifer Winnett  loves to wear women’s jeans.