• By Chris Kennelly
• Published 11/18/2009
• Article Writing

Using article writing to benefit your online, and offline business has long been used via the internet as a cost efficient way of getting the word out about your business products. Although many of the directories, especially the more well known and frequented directories have started stipulating specific requirements with respect to these article writing activities within their directories. This is in an effort to provide better content to their reader base, and should be welcomed from a quality control perspective. In order to succeed within your article writing efforts, a solid understanding and knowledge of your business, product or specific service should be present, in order to provide a content rich, and more importantly accurate information for the readers. By providing a quality and well written article to the directories, the chances of publication are greater, and in all likelihood the chances of having to make any corrections to the article writing efforts will be significantly reduced. Bearing in mind that many of the directories do not like over promotional or excessive selling within the submitted works, using your article writing efforts as a conduit to educate and explain your product from a more informational perspective would be recommended. In doing so, you will need to have a full working knowledge of the product or service in question.

Although these previously mentioned directories have s

tarted to clamp down upon article writing on affiliate products, this is only targeted at people who are rewriting existing content and not really providing value to their end users, and hence the stricter control measures have been put into place. One of the best ways to share your knowledge and experience in promoting any of these services or products through your writing efforts is to actually use the product yourself. This will provide a firsthand account of the product or service, and you will be able to write more convincingly, especially if you actually benefitted from the product. Highlighting both the pros and cons of a product during the article writing efforts can also provide a great value added article to the reader, who may well be able to relate to the items you have highlighted throughout your published work.

One should further bear in mind that this process is not an overnight success formula, but can produce significant results with some effort and patience. By producing top quality content will ensure that others utilize the material on their sites, as well as attracting interested readers to make use of your product or service, after all this is really what you are after isn’t it? Considering the use of this marketing channel, should be viewed with the same professionalism and quality as one would view within their own business, as this writing is essentially an extension of the business, and can really be viewed as a business card that has been placed out there to bring in interested and prospective customers.