- By Chris Kennelly
- Published 04/25/2009
- Article Writing
The issue of article writing is quite often overlooked by marketers and online business owners. Some people claim that it is not really worth the effort and others claim it is. What you do have to remember is that the process and distribution of your article literally goes out into the internet and remains there indefinitely. Hence people may be seeking some information or advice and may not be ready to buy right now, but may so in the near future. This is the attitude that you have to bear in mind when considering the use of articles in the marketing mix. To put it plainly the article serves as a business card that may only be accessed and used when the consumer is ready to purchase.
Having said that you should also endeavor to make the consumer want to proceed with that purchase, or otherwise known as the call to action. Merely mentioning this aspect of the article writing should in turn make the writer realize that in order to effectively get the marketing message to the consumer, the article must be well written, informative and contain valid content. This according to the article directory editor cannot sound too much like an advertisement or marketing message and therefore by offering your reader value added advice and or information you will have the opportunity of allowing your r
eader or audience to click through to your website at the end, in what is known as the author or bio box. The trick here is to keep the reader’s attention until they get there and want to get more information from your company via the website. Some marketers will also conduct article writing for the promotion of affiliate products and internet offers without even possessing a website and their ‘offer’ via the mentioned bio or author box is directed towards the company that they represent. This is one of the easiest ways to get into internet marketing, without having to spend any money or time on site design, hosting and so forth. This can be attributed to the fact that the article directories are free to register and place your articles on, which in itself offers great value to the article writing and marketing community.
Naturally there are some rules and regulations that will apply to your article writing techniques, and it would be best to familiarize yourself with these to avoid your article from being rejected by the article directories. Bear in mind that one of the most important aspects is that you should provide useful information to your readers and not sell anything in the article, but rather in the resource box, that is your area for sales. Give article writing and marketing a go and you will begin to realize the benefits, remembering that it does not happen overnight.