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Article Writing The Key Promotional Tool

  • By Michael Hehn
  • Published 06/11/2008
  • Article Writing

It is widely considered that article writing is now one of the key promotional tools that should be employed to drive targeted traffic to your website. Promoting your site via the use of fresh, new articles or those from article directories has become very popular and convenient. The popular search engines want new, creative material and content for their users who are very demanding. As such, the major search engines view the internet as one huge resource for information just as internet users consider it to be an enormous database. If you’re considering this subject from the search engine’s point of view, which many people do, then rewriting an article simply means to make the article content unique.

You may wish to write completely fresh, unique content articles in which case there are certain points you need to remember. First of all, research your topic, there is a wealth of information you can search for before you start and all you need to do is enter a few keywords into a search engine. Setting the article out correctly is paramount otherwise it will not flow so you will need the subject introduction which may highlight a particular problem, then a middle section explaining the subject more, finishing with a conclusion. The structure is important but so is the length with most around 400 to 500 words with the conclus

ion about five sentences or so to summarize. Remember to split the article up into about four to five paragraphs for easier reading; once you have written the article, you need to include a resource box containing your information and any links. Making money online isn’t just about writing articles for your self to promote your own website or business because you could even be asked to write articles for other people’s websites, blogs etc. If you are not full of ideas of what to write, then I can help you a way to start. Well, why not use ideas from your own experience, it could be anything but let’s say you enjoy fly fishing and want to tell people how to make their own flies. If you would prefer not to write about your experiences, which would be a real waste, then why not write about smaller niche markets which can open up all manner of possibilities.

To become a good article writer you should employ good writing techniques. Once you have found an unlimited source for ideas then you must write something every day for your skills to improve until it becomes second nature. Writing this regularly has worked well for most writers as practice makes perfect. I wish that these guidelines were like the Holy Grail of writing but they’re not although they have worked for many writers including myself, only you can decide whether it’s this system or another that best suits you, however, whatever method you choose, stick with it.



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