- By Cathy Goodwin
- Published 06/17/2009
- Writing for the Web
Joint ventures are a very good way to increase your opt-in list, gain visibility and attract new clients. A joint venture takes place when any two people come together to create a class, product or promotion for their mutual benefit. For example, you have an information product that sells for $97. Jane agrees to interview you on a teleseminar program that introduces you and your product to a new audience. You win because you sell more copies of your information product, so you get more revenue. Your name also gets introduced to a new audience. Jane joins your affiliate program and gets 50% of all the revenue. She also benefits because her fans see that she attracts interesting guests who bring them information they couldn’t get otherwise. In another variation, Sam might have an information product. You agree to send a mailing to your list, presenting the product. You get 50% of the proceeds and Sam gets access to a new market as well as revenue he would not have obtained otherwise.
The question for online marketers is, “How do I connect with savvy business owners like Jane and Sam?” All too often, inexperienced business owners just dash off an email saying, “Hey, can we get together and do something?” They get responses ranging from a polite “No thanks” to a complete brush-off. Worse, they get known as pushy and unprofessional. Instead, you need to approach your proposal as a cop
ywriting project. That’s right. When you’re proposing a business venture, you’re writing copy. You want to sell your idea and you want the other person to take some action. Apart from monetary investment, you are asking someone to donate time and opportunity cost. You have to demonstrate that his investment will be rewarded. (1) Research your potential partner. What kinds of projects has she produced to date? Does he seem busy or open to new ideas? Will your proposal fit into her business strategy and position? Read her blogs, book reviews, web sites, and articles. If you have a spiritual product and your potential partner writes about bottom line and numbers, you may not have a match. (2) Before sending a proposal, send a query, based on your research. Many experienced marketers are already knee-deep in projects. You would really have to knock their socks off to get their attention. Include a link to your website or blog and summarize your experience and qualifications. (3) Send your proposal only after your idea is fully formulated. Demonstrate features and benefits of the potential partnership, just as you would present a new product or service in a sales letter. Spell out each person’s role, including investment and benefits.
For example: “I have a brand new ebook that I believe your readers would like. The ebook is Promoting Yourself on the Internet and here is a link to the sales page. I ask you to promote the ebook to your list, I will give you 50% commission.