Writing your own sales letters will save you time and money. This is copywriting for the internet, and I have found that if you can learn this well enough to sell your own products and services, you will make more profit and be able to have complete control over your online business. The most important thing to remember is that you can learn to do your own web sales copy if you have some sales letter to follow as examples. This does not mean to copy anyone else’s work, but it is a good way to get an idea of what you are striving for with your copywriting. Take a look at products and services you have purchased online, and see what parts of the sales copy convinced and persuaded you to spend money with them. Your headline is your most important element in your sales letter. Write as many as you can before deciding on the one you will use as your main headline. Professional copywriters have been known to write as many as one hundred headlines before choosing the winning one to promote their product. Try to have fun with this, instead of seeing it as a chore. Write some silly headlines, rewrite ones using a different word order, and take a break before sitting down to write more. All of this will result in the best possible headline for your web sales copy.
Use the best of
the ones you did not choose as your winning headline as your sub-headlines. You will want to space them out throughout the rest of your copy. Sub-headlines are important because they engage the reader and keep them reading further down the page. The longer someone stays on your page, the more likely they are to purchase. Under each sub-headline, make a list of bulleted points that explain the features and the benefits of what you product or service has to offer. The best way to explain the difference between a feature and a benefit is that features are what something is and benefits are what something does. For example, a drill is a piece of equipment used in building and repairing homes and buildings. The hole made by the drill is the benefit. People buy benefits, not features. Keep this in mind when writing your sales copy. You will also want to include testimonials in your sales letter. If you are new, ask people you know to review your product or service and give you their honest opinion to use as a testimonial. This is the best way to get started. Over time you can replace your testimonials with ones you receive from your clients and purchasers. You can also use quotes from famous people, as they are related to your product, without having to get permission.
Writing your own web sales copy is one of the most valuable skills you will ever learn and will make you a sought after copywriter.