- By Jimmy Cox
- Published 12/12/2009
Copywriting is an important marketing tool and all businesses, big and small, in the internet or in brick and mortar establishments require copywriters. Once the economy improves, the demand for copywriters will be in high gear, so get ready now and learn to write good copy and scrape the secrets of good writing skills from online writing gurus or from an honest-to-goodness classroom environment. Here’s the scenario – when the demand for copywriting peaks, the following businesses will need good copywriters on a full-time or part-time basis: 1. Travel industry 2. Health care Industry 3. Pharmaceuticals 4. Beauty industry 5. Entertainment industry 6. Green industry 7. Heavy industries and automotives 8. Human resource and development 9. Import and export 10. Fashion and fashion accessories 11. Manufacturing Actually, the list is much longer. This goes to show the extent and breadth for the demand for copywriting. Here’s more – the internet offers more employment opportunities for copywriters. As a copywriter you can easily switch from internet copywriting to the traditional mode and earn double if you are fast writer. Currently, if you are a skilled writer you can grab the online opportunities for copywriters now. Of course if you announce your services in specific copywriting sites, customers expect you know the drill for online copywriting such as SEO copywriting and writing effective articles or emails. Better still advertise your work in your own blog site. People will come begging for you to write for them if your articles are very good. Freelancing Freelance internet copywriters can work at home but must meet imposed deadlines to get repeat customers. The pros have mastered the copywriting commandments that help them create compelling and engaging copy. As top copywriters they have the treat of getting hired by big name companies who manage business websites. You too can go into freelancing once you are confident about your writing skills. No worries, you don’t have to be a Thomas Hardy or a John Grisham to be able to write effective copy. As a freelance internet copywriter you must have the convincing power to persuade the customer to buy the pen or wallet. To convince them the quality and guarantees are highlighted; i.e. the pen won’t break, or the wallet won’t curl with age. Types of Copywriting Aside from writing emails, articles, and press releases, a copywriter also produces copy of the broadcast type used for radio and TV commercials. The type of product or service will also require a different approach and style. All these demand that the copywriter write intelligently, critically, conversationally, and simply. Eventually, in the course of your writing career, you will discover your niche. It could be about travel or high tech products. But whatever it is, you are assured of a copywriting job. There is a high demand though for copywriters with SEO writing skills, and a leaning towards technical writing.
If you can master writing for technical stuff such as automotive and electronics, you can easily write for non-technical stuff which makes you a versatile copywriter. With the skill and writing flexibility, you can get the best paying copywriting jobs anytime and anywhere. It is guaranteed that you won’t be out of work or long periods but be ready to turn out excellent copy and on schedule to establish a credible reputation online or elsewhere.