- By Jimmy Cox
- Published 12/22/2011
- Writing for the Web
As you’re building your website, just remember it’s not about you, it is about applying these copywriting tips to your advantage. A lot of people will try and make their logo in the top left hand corner really massive. It might be Bob’s Pies or something like that or a name that might not even necessarily relate to what the product and service is. You wouldn’t want to have a massive Willows sign in the top left hand corner because what does Willows mean? For them, they don’t know what Willow means yet and the name isn’t built into what the product or service offering is. Melbourne SEO Services, at least there you know what that service offering is. I still don’t make a huge deal of my name. It’s not about me, it’s not about having my Mum go to the website and say, look, Dave’s name is up in lights. It’s about the client, always thinking about the client, think about the avatar. When you write the copy on your website, write it as though you’re writing to one person. When I create communication online, it’s all about thinking about marketing to a favourite client of mine, Garry.
I want to make sure I know about Garry regarding his views on seo web development. He’s got two kids, he’s married, he runs his own business, it’s got I think a $2,000,000 to $3,000,000 turnover. He drives a good car, he takes good breaks, he’s got a busin
ess coach. That is my target market. When I market to him, I have that in mind and I write as though I’m writing to him. So you don’t use terms like ‘we’ and ‘you guys’ and things like that in your copy. As part of copywriting tips, it is all about writing to the person as though you’re writing it to your friend. Have you got a problem with a fat stomach? Do you look at yourself in the mirror and not see the six pack like you used to see it when you were sixteen? I know how you feel. I had the same problem, then I started to go to Willows gym and solved that problem and now I’ve got a six pack that you can crack an egg on. Writing something like that talks to the person as opposed to some generic type of thing. Write it to an eighth grade level as well. Don’t try and get fancy with your copy, don’t try and use ambiguity, don’t do anything that is confusing.
I remember someone who used to work with me, he used to write some blog posts and things like that, we talked about these copywriting tips. He wrote something in the copy that had a double meaning. I had not heard of it before the way that he was using the terminology. I said, I haven’t used it and he said, everybody knows that. I said, yes, but I don’t really know that. I just remember saying to him, it’s not about you thinking that everybody knows that term or being fancy or clever or something like that. It’s always about the individual. So write it back to the individual.