- By Jimmy Cox
- Published 12/28/2011
- Writing for the Web
When you build an internet marketing reviews website, you want to include your story in the About Us page as part of copywriting tips for your website. If you go back to when did you first get interested in whatever your business is about, what made you start it? Where were you having issues? Maybe that story is like you were having the same problems that your perfect target market was having. You couldn’t find a business that you were happy with that provided a good enough solution. So you thought, Enough! I’m going to go out there and create my own business. Then you set it up and from humble beginnings, I started off and I did it in my bedroom and started off very small. Over time we started to grow and more and more people started to hear about how great we are and we started to build. Then we moved into an office. That story in promoting online business like aweber review is inside of you and you want to draw that out. It’s almost like you take the person on that emotional roller coaster and journey with you. I think storytelling, and sales copy, are all intertwined. You want to make sure that you get good at telling stories.
Then you can put the FAQ. Part of the reason we included a FAQ was because when we got the merchant facilities, Westpac required us to answer a whole bunch of different questions, what is our refund policy and all that type of thing. But it
is a good idea to have the FAQ and using videos to answer your clients’ top questions is a great strategy. What are ten questions about copywriting tips that a client you hear most often asks you and what are ten questions you think they should ask as internet entrepreneur? So what are ten questions they do ask and what are ten questions you think they should ask? Record an optimize press review video answering each one of those. When you get clients asking you, instead of you giving the same answer over and over again, just send them the link and say go watch this YouTube video. It’s still so new that people love it. One of our clients, Garry is doing it for his print management company. What print management company do you know that would email you back a YouTube link to explain the loupe, like a little magnifying glass? We did a video for that for Garry. There are different questions like that.
What is the difference between going to a traditional print house rather than going to a print broker? Why would you go to a print broker? Just like you might go to a mortgage broker because he’s got access to a whole bunch of different lenders and he can get you the best rate, similarly you go to a print broker because he has access to all of these different printers and he can get you the best printing price. We made a video about that as well as our tried and tested copywriting tips. That ends up getting in our autoresponder sequence and it also gets sent out to clients as well as the questions come up.