- By R.T. Markovsky
- Published 05/6/2008
Electrify your online sales copy by using any of these approaches to improve conversions. 1. The “Law” Approach The “discover the (no.) laws of (gaining your product’s benefit)…” Approach tells potential customers that if they don’t own your product, they may be breaking some laws that they don’t know about. Now these laws may not be real laws (like the government makes) but it will still grab their attention because most people don’t want to break laws that stop them from gaining their desired benefit. 2. The “I Took The Dare” Approach The “one of my customers challenged me to help them (your product’s benefit) and I won…” Approach tells potential customers that someone just like them dared you to help them gain their desired benefit and you were successful. You could even have the person that challenged you write a testimonial or success story and admit you won. 3. The “1001 Ways” Approach The “you don’t need (no.) different ways to (your product’s benefit)…” Approach tells potential customers that your competition may be offering an info-product that tells them a ton of ways to gain their desired benefit. You can tell them it will confuse them and they only need one proven way which your product offers. 4. The “Like Gold” Approach
The “it’s like striking gold…” Approach tells potential customers that you are comparing your product to something which is either related or unrelated that is valuable. Some things that are valuable are diamonds, antiques, collectibles, striking oil, a treasure chest, a pot of gold,
long lost artifacts, etc. 5. The “Up-Front Commission” Approach The “I’ll give you an automatic ($) commission…” Approach tells potential customers that if they join your affiliate program, you will give them a certain amount of money in their commissions account without selling one product. It will get a lot of people to sign up but you should make sure your active affiliates can cover those costs and still make you a profit. 6. The “Your Thoughts?” Approach The “what is the first thing you thought of when you saw the picture of…” Approach tells potential customers that you want to recheck what they thought about when they saw something early in your sales letter. You want the visual impression to be something that will usually create a thought that will persuade them to purchase your product. For example, a picture of a fire may make them think about something hot, being burnt, etc. 7. The “Candy Bar” Approach The “for the price of a candy bar, you can get access to all these benefits…” Approach tells potential customers that you are comparing your $1 trial offer of your products to something they buy every day. Trial offers are usually around a few bucks at the most and last 3 to 30 days. You could compare it to buying a bag of chips, a soda pop, a newspaper, etc. 8. The “Notary Public” Approach
The “notarized statement: I personally witnessed…” Approach tells potential customers that someone or a third party with authority witnessed and documented you using your product and you gained the desired benefits that you are promising them. You could even have some kind of certified stamp symbol beside the witness statement to make it look official.