- By firles venkey
- Published 02/25/2011
In China, Omega can be said to be the most well-known watch brand. The brand has more than 160 years history with a lot of glorious record, the first diving timepieces, the first Olympic official designated timing, and the first watch landed on moon and so on. As for Chinese people, the earliest memory is dated back to as early as 1895, when Omega was appointed to serve the Chinese start-up rail system. Nowadays you can see the advertisement of Omega everywhere in TV, magazines, outdoors billboards, and bus stations. It is global recognized that the techniques and qualities of Omega watches are superior or they cannot be applied for so many situations with extremely strict requirement like sports, armies, or aviation. From many perspectives, Omega equals to high quality, accuracy, and wonderful brand experience. Many men would like to choose Omega as their first timepiece, not just because it has all kind of advantages but more importantly, wearing it means their success and extraordinary taste. In certain degree, watches become indispensable decoration of hands. All around the world, Omega gains its popularity from different groups, such as young generations, celebrities, athletes, and other professionals. It is the magic of Omega. The success of Omega can be attributed to many aspects, but there are two aspects matter most. One is Omega’s excellent techniques and high quality. The other is the large-scale publicity. In 1894, the birth of famous Omega 19 movement with the most advanced technology at that time established Omega’s status in watch industry. Ever since, with advanced technology and remarkable art expression, Omega has gained a number of achievements and kept its leading position. As to the publicity, Omega has spent a large amount of money on large-scale advertisement plans promoting their products in international market. It is these advertisements that helps Omega win a worldwide fame and influences the advertisement patterns of watches. Omega image ambassadors are all international big stars, from Nick Kidman to Cindy Crawford, and now Zhang Ziyi also joins Omega family. The international influence of these celebrities results in great effect of the publicity. Please don’t hesitate to drop your comments on the article to let the author know your opinion.