- By Greg Morrison
- Published 03/27/2009
- Article Writing
If you are new to building websites or have just purchased a website to showcase your business, getting traffic to your website is the next important step to getting your information seen online. Search Engine Optimization (SEO) for the content of your website helps visitors find you and is very important. SEO in the Building Stages Implementing SEO in your website is easiest when you first begin building your website. If you are building your website from scratch, it will benefit you to use Cascading Style Sheets (CSS) as well as XHTML (eXtensibile HyperText Markup Language) to be sure that all coding is done in a grammatically correct way while implementing SEO. CSS are the colors and formatting of your website and XHTML is a more detail oriented version of HTML to prevent coding errors. Existing websites require the consult of a web developer and SEO expert to implement SEO. Should You Learn SEO Yourself?
That depends on the complexity of the website. If your website is only a couple of pages long and you either built it yourself or know enough web developing to get some minor SEO accomplished in a simple website you paid someone else to build, then it could be worthwhile to learn some basic SEO. For websites that are more co
mplicated and include menus, shopping carts, and other add ons that require complex coding, you will want to consult an experienced web developer or SEO expert to help optimize your website for search engines. SEO and Traffic Traffic is sent to your website through natural, also called organic, searches. When an individual looks for information through a search engine, the keywords and keyphrases they type in pull up content and SEO information depending on how relevant that content is. Search engines are one of the tried-and-true methods of getting visitors to your website as millions and millions of people search for information on the internet several times each day. There are thousands of search engines on the internet, and without them your website would be floating in outer space. SEO acts like an anchor.
If your website is not optimized to be search engine friendly, it will be very difficult for people to find you. SEO boosts traffic by linking relevant website content to keywords and key phrases that a searcher types in on a search engine. Without SEO, a website will not be considered most relevant to a search and will show up in pages that are too far in the search engine results. Searchers do not typically look beyond the 3rd page in a search engine ranking, so it is important to optimize your website content to be found in the early pages.