Authored by Kristian Keefer in Internet Marketing 
Published on 01-30-2009

Google is the most frequently used search engine. You would be hard pressed to find someone who has never used Google to search for websites and information. Therefore, anyone who wants to have a booming business and drive traffic to their website, can benefit from advertising on Google. Google offers an advertising system with several options for those who want to turn people searching Google into potential visitors to their website.

Google designed the AdWords program to provide companies with a way to pay for advertisements on Google Search results. Did you ever wonder how those lucky websites have their URL and details highlighted for everyone to see at the top or side of a Google Search Page? The answer is quite simple. They used Google AdWords.

Good AdWords is setup so that you will pay a fee for each click of your advertisement. If the individual searching for words related to your site does not visit your website, you pay nothing. This is a form of pay-per-click advertising.

If you utilize Google AdWords, your website will be one of the highlighted sites. This is a targeted advertising program. Your site will show up on the search page when a user searches for terms that pertain to your website. For instance, if you have a site offering web design services, your site could be highlighted when an individual searches for web designers.

When someone uses Google to search for terms that coincide with services or products you provide on your website, your ad will be generated as one of the featured ads. Not all phrases pertaining to your website will result in your ad. You will be able to select the targeted words and phrases for which you will pay to have your website featured.

You want your website to be popular and to receive many visitors. However, you do not want to spend more money than you have budgeted for advertising. When you register for and create your AdWords account, you will designate the maximum amount of money you will spend each day. Once your limit is reached, your ad will not be generated again until the next day.

Google always you to target your website to people living in your area. This can be beneficial if your website promotes products and services that you offer online. Your website can provide the first connection with a potential client. You can also use the Google Maps advertising option. The contact information for your business can be generated when Google Maps is used by an individuals to search for a term pertaining to the products or services offered by your business or website.

When using Google AdWords, you can track your program to evaluate how cost effective the advertising program is for you. You can view information on the number of clicks on your ad. You will know on which sites within the Google Network your site’s ad is performing the best. Using Google AdWords can result in an effective ad campaign for your website.