How to Build a Freelance Writing Portfolio


Authored by Tanya Nusser in Writing and Publishing
Published on 08-12-2009

If you are a professional writer, you know the significance of having a writing portfolio. A portfolio is a tool that gives some insight to prospective clients about your writing capabilities. Creating an online writing web-folio is also a great way to help you market your writing business.

Your portfolio is what most potential clients see first. It is your way to make a “first impression”, if you will. A well put together portfolio can enhance your writing talents and can be your gateway to landing gigs. If you have considered putting together an online portfolio to showcase your writings but don’t know how to start, this article will give some ideas for getting started.

Start a website or blog. In today’s highly-competitive business world, a professional looking online portfolio is an absolute must. By building an online presence, you are not only showing locals your talent, but you are able to give anyone in the world a glance at your work.

A website allows you to showcase your work without having to send potential employers emails with links or attachments. Since many business owners do not want to chance getting a virus on their computer, many will not open attachments. Therefore, by directing them to your online portfolio, you are giving these potential employers a courtesy.

While there are some good free website hosting sites out there, a paid site gives a better impression. Building a simple web page or blog doesn’t have to be expensive. Purchasing a yourname.com domain can cost as little as $10.00. There are also many great web hosting sites out there that are affordable for most anyone. Most of these sites have site building software that are easy to use, so you don’t have to be an expert in web design to build your portfolio.

If you are new to the writing world and do not have a lot of content to display in a portfolio yet, don’t despair. While it is important to showcase only your best work, you don’t have to be published to start a portfolio. If you have old college papers laying around, use those. There are also great sites online such as Associated Content and eHow that allow writers to submit articles. Not only do writers get a share of the profits from their articles on these sites, you can now use these articles on your portfolio. Writing a few sample articles or essays specifically for your portfolio is also a great way to show viewers your awesome talents.

Obviously, there are issues with people stealing content online and you don’t want your work stolen. By posting “blurbs” (or portions) of your content instead of entire articles or stories, you can somewhat alleviate that situation. The reader will still get to see your talent and writing style without you risking your work being plagerised.

While it does take a little time and effort to get a writing portfolio up and organized, there is no better way to share your talents with clients. Creating a professional image with a writing portfolio will almost assuredly entice potential employers and might even give you a little edge over the competition.


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