• By Mike Lawson
• Published 04/15/2008
• Article Writing

The key to engaging your audience is keeping your focus. The first thing you want to do when you start a new article is focus on your topic until you have a very specific set of keywords to focus on. This is important even when you use a custom article writing service to write articles for you. By providing the service with keywords and a title for your custom articles, you’ll guide the writer on how to effectively engage your audience. Ways to Engage Your Audience * Share some insight * Entertain your audience * Write shorter paragraphs and sentences * Use bullets and numbered lists to break up material and make the articles easier to read * Use subheadings the readers can jump right into the info they need * Include anecdotes or stories to enhance your articles * Provide a problem and solution presentation * Compare information to things your target audiences are a familiar with * Break away from typical corporate communications that maintain a professional, yet cold and distant feel. Put your heart into your custom articles to attract and hold your readers attention Benefits of Engaging Your Audience with Good Articles

You may be asking yourself how good articles engage your audience and how will this affect your revenue. The benefit of engaging your audience with good articles is that it is an effective way to reach out to your audience, grab their attention and sprinkle the article with just enough of the right ingredients to make them keep readi

ng and wanting more. If you hold the audience’s attention to the end and tease them into wanting more information, they will are likely to click on the links there. This drives more traffic to your site and increases your sales in products or services. Hire a Writer to Engage Your Audience An experienced writer is capable of engaging their audience with good articles. If you thought you could write and distribute your own articles, but you really don’t have any idea about keeping people interested in what you say, you could always hire a writer. Hiring a writer is a great option for business owners who wish to promote their products or services through article marketing. The amount of time and effort it takes to get started in article marketing makes it incredibly easy to justify hiring a writer to engage your audience. Use a Custom Article Writing Service to Engage Your Audience The beauty of using a custom article writing service is that they employ a team of freelance writers with a wide variety of experiences that will complement your website. They bring a level of professionalism to your articles, interest your audience, build trust in you as a subject matter expert and “sell the click” on your links.

Whether you hire a writer or a team of writers to handle custom articles for your website, they will be referred to as ghostwritten articles. This means that the actual writers name will not appear anywhere with the article. You will have a byline for the articles. You own the copyright and you’ll get the credit so you can build expert status on your topic by using good articles to engage your audience.