• By Michael Hehn
• Published 05/17/2008
• Article Writing

Websites need visitors and probably the easiest (and cheapest) methods of achieving this are with article marketing. Articles not only contain useful information or content on a particular subject but they also contain the url or hyperlink to the site of your choice. Popular sites are the best because it should give your article a great deal of exposure; it doesn’t take to long before the visitors begin to arrive at your site. This is the benefit of using popular sites that have authority and providing they accept your contribution it will help you as well; by improving your standing, you will by default, also improve the level of trust people have for you. If you perform this article marketing and submission process on a regular basis, people will begin to search for your material and trust your work. If you do not get this trust from people about the quality of your work, they will not visit your site(s). Over time the number of links you receive from other high ranking or authority sites will increase your own ranking with Google; you should find that in time that more visitors that have found you in the search engines improves. The simple fact is that the more websites that provide an internal link to your own, the better your ranking will become; all at no charge, so free advertising is possible.

One of the major benefits of article marketing is the links that can be contained within not just the text body but also the bio box at th

e bottom of the page. When your articles are good, they get spread around the internet and of course each version will have links back to your own so the more links you have, the more your ranking will grow. Unfortunately you cannot normally expect your site to be listed straight away with the search engines. Although you cannot rush the search engines directly, submitting more articles and using the authority sites will help enormously. The content on your website is what brings the search engines and hence visitors so therefore part of your article marketing campaign should be to continually add fresh content to your website. Remember that visitors do not know that your website is trying to get them to buy something. The majority of visitors are just searching for more information about something. It is once they have entered your site where you have the chance to sell to them. This a little like taking them by the hand so they know what they are buying and most importantly, why. It is this approach that prevents a good many refunds form taking place.

It is this type of article marketing ensures visitors are always coming to your site; this process must be repeated on a regular basis for it to work. The aim is to have other website owners link their site to yours in addition to using your content as well; having your article duplicated on other people’s sites can bring a great deal of traffic. Never underestimate how easy it is to increase your site traffic at no cost; all you have to do is ensure your content is topic and unique to have constant visitors.

Michael Hehn is the webmaster of http://easyresumepro.com/resume-writing-basics.html, a site that offers a wide range of useful and helpful information about resume writing basics. Visit his site for more free tips to choose the right resume writing basics for you and your business.

by Michael Hehn