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How to Make Money off YouTube

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Authored by Geoff Vaughan in Make Money Online
Published on 01-24-2009

One of the most pioneering websites to ever hit the internet is YouTube, as it has taken web video to a whole new level while also democratizing it. Upon its launch in 2005, for the first time virtually anyone could take a video and easily and quickly post it online without having to set up his or her own website. Also, YouTube’s platform was revolutionary at the time in providing streaming video while allowing for random access to any point in the video. Naturally with a great tool like this, the first thought of many is how they can exploit this site to make money.

There are several ways that you can make money via YouTube. The first thing that you need to do is open a YouTube Account. It also helps if you have your own video camera, but you can always borrow or rent one because the main way to make money on YouTube is through video advertising.

YouTube is one of the most popular sites on the web, and advertisers are keying into this vast viewership by placing their own ads on the YouTube Home Page. This site is a great place for advertising because so many people from different demographics visit this site. By joining the YouTube Partners Program, you can easily make money. YouTube will post advertisements next to your video, and then, YouTube splits the advertising revenues with everyone who has joined the Partners Program. Many people who have a high volume of interest in their videos are making thousands of dollars a month from this program. Many more have found this to be so lucrative that they quit their full-time jobs, and now work from home making videos.

Another way to make money is to start your own website that references videos on YouTube. You can write articles about various videos to pull in readers, and then you can get businesses to post ads on your website. When a reader clicks on the advertisement to find out more about the product you will make money. You can also charge the business a certain rate per month to post the advertisements.

Many people who own businesses, both online and “brick and mortar,” are able to incorporate YouTube into their advertising campaigns. Talented advertisers often create videos that market their particular business, or demonstrate their particular product. On the video, they can also include a link to their website, and vice versa. This strategy brings in more customers due to the increased business exposure. Or, if you’re really creative, you can come up with a viral marketing program by emailing the link to your video to your friends and relatives. If your video is truly outstanding, those people will forward the email onto all of their contacts, and the viral marketing plan is born. Through the power of email forwarding, you can reach thousands of consumers to get the message out about your product or service.

Thus, if you are creative and can come up with videos that people will want to watch, it’s possible to make money on YouTube in a myriad of ways. Whether it’s through the Partners Program, or simply incorporating YouTube into your own advertising program, the key is to come up with videos that are truly interesting and will captivate the audience.

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