- By Juhani Tontti
- Published 07/7/2009
- Article Writing
When you think how to make money on the internet, each tool has its own job. The article bio box has two jobs. First it has to make the enthusiastic reader to click and to go to the landing page and secondly it has to increase the search engine ranking with the anchor text, which has your keyword included. 1. Make Sure That Your Bio Box Text Is Related To The Article Content. Do not forget to write your name and your expertise area, which both build your brand image and the trust. But if you think bio box as your tool how to make money on the internet, the reader have to get an answer, what exciting and useful is coming on the landing page. Why should I click the link? 2. Get Knowledge About The Search Engine Algorithms, Especially about Google. A simple answer to the question how to make money on the internet is to help the main search engines to work for you by serving them material, which fits to their algorithms. In a case of Google this means using a so called anchor text with the keyword. Actually the anchor text is the keyword in the hyperlink.
This is the way to tell Google, that it must increase the search engine ranking of your site on the result page of this particular keyword. When you use a so called long tail keyword yo
u can be sure that Google finds more than just one keyword. So you have to please two groups, your readers and the search engines. 3. Keep Your Text Short, Simple But Persuasive. If the title is the most important part of your article, the bio box comes next. It has a strong meaning in the process, how your reader follows and finally will land on your landing page. Many readers read the title, then words from here and there and then jump to the bio box. In a way the bio box text must be a concentrated text about the key points in the article to be able to draw the visitor into the landing page in the right state of the mind. If you are successful, you have found out a way to make money from home. The article reader must feel good, even excited and he must want strongly and quickly click the link to the landing page. The influence of the successful landing page is very emotional, where feelings take over rationality.
The art of the article writing is to make the reader curious and excited. He must feel, that in a way you are hiding something, which could be very useful to him. Now the job of the bio box text is to promise, that the reader will find the missing parts by clicking quickly the link. So the important features of the working bio box are quickness and emotions. If you can make them to work, you will have a great chance to get a sale.