- By Earma Brown
- Published 01/20/2009
Is your book title ready to do its job well? Or does it still sound like a first draft title? Experts say you the author only have about 4 seconds to see if your title is up to par. They estimate your potential book reader, publisher, or reviewer will only spend that long assessing your title. Therefore, you must develop a stellar title to pull your prospects by the eyeballs and compel them to read. Here are seven strategies to pump your titles up to create that magnetic pull: 1 The Big Gun Title. If you have a big gun promise to make for your book, don’t be shy in creating your direct statement headline. Just make sure you deliver on your promise within the content of your book. For example, well known Internet marketer Jimmy Brown uses his big promise with title, “Six Figure Formula: How to Earn $100K Per Year In Only 3 Hours a Day!” He promises to show you what he did but makes no guarantee you will enjoy the same success.
2. The Benefit Title. You can put in your title the biggest reader benefit offered in your book. Every one wants to know what’s in it for them. Tell your potential readers what’s in it for them and reel them in like fish on a hook. For instance, you know the top
benefit after glancing at title “40 Proven Ways to Make Money with Garage Sales.” 3. The Reason Why. The ‘reason why’ title speaks to the ‘what’s in it for me’ question all potential readers ask. Give your potential audience the numbered reasons why. You could use a title like, “101 Reasons to Invest During an Economic Downturn,” or “101 Reasons to Write a Book.” 4. The Command Title. Give a command and your audience will respond. If it’s a topic we’re interested in we all say, “Yes, I want that!” For example, the title “Get Clients Now!” or “Create Your Best Life Now!” 5. The Numbered Title. Give your potential book audience a prescription. They’ll love you for it and buy your book. We all want a prescription to feel better, to make more money, to speak better or simply improve our better to best. Titles like, “7 Habits of Highly Effective People,” “7 Steps to Fearless Public Speaking,” or even “21 Irrefutable Laws of Leadership” offer a prescribed solution inside the book.
Don’t wait to develop this valuable marketing skill. Add fascinating pulling power to your to your front book cover. Grab attention through your chapter titles. Keep your audiences reading through hot attention grabbing bullets. Title well and sell well. Best wishes on titling your top selling book.