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How to Write Web Articles That Engage Your Readers

  • By John Cunningham
  • Published 10/5/2009
  • Article Writing

Writing web copy is not merely stitching words and sentences together to create one article. It requires a higher level of professionalism than that because the global internet audience is becoming more sophisticated and demanding in terms of the content that they want to see. They are no longer interested in simple articles, they now want specific articles that cater to their interests. They also want the copy that they will read to be chock full of information, of facts and data that they can use or will keep them interested. That is why writing web articles is actually a tough task for most writers. The pressure is high while the rewards mostly lie, not on the fee they get for writing it, but on the byline. That is, if they get a byline at all. So if you are interested in writing your own effective articles that will spice up the content of your website, follow the following tips to good article writing for the web. 1. Keep it short and concise. There is a difference between short and concise articles. A writer who just wants his web articles to be short are just counting the number of words he has written. Now if he wants his articles to be concise, then not only will he be counting the words, but he will be saying more information within just a limited short word count. 2. Check for grammar and spelling errors.

An article that is full of grammar and spelling errors send out a signal saying that the

writer is not a good writer. Just because the nature of the web is conversational, that does not mean you will no longer adhere to established rules of grammar. If you want to look professional to others, make sure you have no mistakes on your articles. 3. Verify your facts. Some writers simply write an article by conducting a very superficial research work. An article is still an article that should be professionally treated especially while it is still being written. If you say that something is true, don’t just make it look like it’s the fact through the words that you use, you should make sure that what you are telling your readers are indeed the truth. 4. Write an engaging headline. It is the headline that first draws the attention of your readers to the rest of the article. If you can write a great headline, then a great percentage of your job as a writer has already been accomplished. Why? Because you have already channeled the focus of the reader to your article. Now your first paragraph will then try to keep that attention fixed on the article until the concluding paragraph. 5. Use concrete and descriptive words.

Try to avoid using vague words and writing in all of your web articles. Always strive to provide concrete examples to your readers, something that they can easily visualize to help them fully understand the topics of your articles. When you use descriptive words, it will feel like your readers are actually out there with you, experiencing whatever it is that you are describing in your articles.



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