Both building new customer relationships and customer retention are very important for any company. A company keeps on searching new ways to acquire customer loyalty and for building stronger customer relationships. A company offers sales promotions, discounts, special gifts etc for creating strong customer relationships and email broadcasting is an effective way to communicate these sale promotions to the customers for increasing sales and for gaining customer loyalty. Email marketing enables you keep a track of the customer behavior like the number of emails converted into sales, number of emails that were read, number of emails marked as spam etc which helps you to improve your marketing efforts. Email broadcasting can help the companies achieve their marketing goals by providing the companies with the proper targeted email list. Moreover it also helps you to interact with the customer as the customer can reply to your email for feedback and suggestions which will help you to understand the needs and wants of your customers in the targeted email list.

Hence email broadcast assists the marketing efforts by providing faster, simple and cost effective medium to communicate with the customers. Effective email marketing requires the creation of well established email database that can direct the marketing efforts towards the right target market and properly written and designed email content that will benefit the reader instead of irritating the reader. In order to achieve an email database with the required email lists, companies can hire the services of a proper email service provider. Proper email content with well written subject is important for making email broadcasting successful because if the reader finds the subject or content of the email irritating and useless then he might spam the email. 

Although communicating with the customers to let them know about your upcoming events and products helps to create the brand image with the customers but it should be noted that excessive communication can irritate the customer so you need to keep a balance and make your content useful for the reader to gain maximum benefit. With so many benefits provided by email broadcast, it should not be ignored that mishandling it can create a trouble for you as excessive spam may bock your website on the internet or it may harm your brand image and goodwill of your company. So in order to take the advantages of email broadcasting, you emails should be useful for the user and must be based on the permission from the user.