- By Scott Boyd
- Published 03/11/2009
Internet marketing is the key to getting attention to any product or service you want to sell. If you plan on writing ebooks and want to make a sizable profit from it, then you have to make your presence known in that cosmic territory known as the world wide web. There is a sea of competitors out there who also write and self-publish ebooks and they are all trying to get the attention of a global audience. To stand out from the crowd, you need to know how to effectively utilize internet marketing. First, you need to determine the types of people you want to gear your internet marketing towards. You can figure out your demographics by doing a little research to find out what groups of individuals would be most likely to need the information in your ebooks. For example, if the topics of your ebooks are related to work-from-home opportunities for college students, then you would need to focus your internet marketing strategies on promoting your products on online sites, forums and the like that are popular with .college students. The main thing you need to do is to bring the most people you can to where your ebooks are by getting the link to your products in the search engines. Methods for achieving this include pay per click advertising, search engine optimization or SEO and more. The higher your site is ranked in the search engines, the more chances you have of bringing potential online customers to your ebooks.
Another great internet marketing tool is blogging. A blog is an online journal, of sorts, where you post comments and information where the public can read it. Setti
ng up your own blog and writing about topics related to your ebooks and featuring links to your products is a great way to help generate sales. One of the most recent phenomenon, in terms of marketing ebooks and any other product, is social networking sites. Social networking is the coming together of various people to a common online community. They break up into smaller groups, based upon their personal preferences, hobbies and common interests. Everybody has heard of MySpace and Facebook, where thousands of businesses have set up pages to promote their products to a huge circus of potential customers. These types of sites have evolved into an effective resource of internet marketing. Don’t just focus on the better known social networking sites, however. Marketing on lesser known social networking sites may be even more effective, because there is not as much competition. Some examples of small social networking sites include BoomJ- geared towards baby boomers, Cafe Mom- for mothers and Linked in, geared towards the business community. It seems like there is a new social networking site being created every time you turn around. All of them can be useful tools to market your ebooks and generate sales. Other common internet marketing strategies are promoting your ebooks by writing articles, sending out press releases, submitting your links to directories and sending out information to opt-in email groups. There are, as you can see, several ways you can promote your products on the internet, all with the ultimate goal of getting folks to spend money on your ebooks.
Explore all of the vast options open to you for promoting your ebooks and determine which internet marketing methods will work best.