- By Keith A Johnson
- Published 12/30/2010
- Article Writing
Why are IWC wristwatches so popular among male customers nowadays? From my point of view, the reason lies in the fact that one should learn to read the essence of IWC wristwatches before he is able to read a real man.
IWC wristwatch tells you a real man’s rigor and carefulness. I may quote a true story to brace this point for I, along with most of you, have suffered enough from big tales in this information-filled society and would rather believe that facts speak louder than words. The true story goes that a young man from Dalian had his IWC wristwatch deformed due to the forceful clash in a traffic accident. Since the IWC wristwatch was an antique full of sentimental values left by his grandpa seventy years ago, the young man sent it back to IWC company for repairing. To his great surprise, the result came out that one of the top technicians spent a whole month specially taking care of the deformed watch and finally gave it a totally new look, and after all, free of charge. This true story sounds simple but goes a long way in reflecting IWC’s rigorous attitudes towar
ds its quality, service and credit, which is in line with a real man’s careful attitudes towards family, career and love. IWC tells you how a real man acts and stands in this world. Quite often I can run into some remarks on the Internet saying that such brands like Rolex are much too high-profile and showy, which is right the reason why they are simply felt skin-deep and lacking of depth and contents. That leads to a wide-spread saying that such brands are solely preferable to those upstarts, but not those truly successful men. In contrast, IWC tells us a different story. There is no doubt that it is the spirit that “Low-key is more than an elegant beauty” has made IWC what it is. Similarly, that corresponds with the way a real man acts upon his life and surroundings. Just like IWC, we believe, it is being capable but humble, ordinary-looking but deep-thinking, gentle but strong-minded that has made a real man what he is.No wonder IWC wristwatches are gaining more and more support from male customers. Now I have worked out the reason: IWC wristwatches not only tell us what a first-rate wristwatch is, but what a real man is as well.
Keith A. Johnson
by Keith A Johnson
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