• By Jimmy Cox
• Published 11/20/2009
• Copywriting

Marketing online is not just something for online businesses. There are benefits to be had for businesses that deal primarily with services or the selling of products through physical locations and storefronts. When looking into marketing online some people who have physical locations for their business may be concerned over the cost of putting together a website and online marketing strategies. However, these days setting a website and marketing online can be done for little to no cost and the benefits to your business are worth the time and effort to creating a marketing strategy. If your business is already completely online then you may be aware of the fact that internet marketing and marketing online is not an option. In order to be successful you have to market your business in a way that makes it stand out from its competitors. The benefits of marketing online are increased traffic, business, awareness, revenue and stability. Of these benefits, stability is probably one of the biggest. This is especially true in a downturned economy. Creating a marketing strategy and using marketing techniques can help to establish a large wide spread market from which to draw customers. This helps to ensure the stability of a business stays stable even when economic times cause a drop in certain types of business or areas of the market.

Increased traffic is another benefit of online marketing. The more traffic a business obtains the better the chances are that those visitors can become paying customers. The more

paying customers or the larger the pool of potential paying customers the greater the revenue and potential revenue of a business is. When looking at service-based industries you may not be aware of the benefits that can be had from marketing online. Many people use the internet now as a way to look up information on businesses. Even service oriented businesses can find away to increase their business by making people in the area aware of their business and the services that are offered. This is one of benefits that marketing online has for individuals who may not have a product that can be sold online. That is no reason not to make use of online marketing. You can create a website that outlines your services, locations, prices, has directions and hours. You can even include videos and promotions. All of these elements can help to attract business and make your business more attractive. Most people with internet access let their phone books gather dust because a quick business search in an area can lend a number of companies that can help with the particular product or service. Why miss the opportunity to tap into this cyber age market. In this instance video marketing, email marketing, even SMS marketing can be helpful in establishing new business for your company.

Taking the time to engage in marketing online is not just for businesses that are Internet businesses. On site businesses with physical locations can also take advantages of the numerous benefits that marketing online has to offer. It can increase traffic and potential customers, increase actual and potential revenue and create stability and awareness for your business.