In the world of marketing and product promotion there is something that disturbs most of the personnel- finding the appropriate media they can use to promote the product effectively without having to spend a fortune. When you are running a big company which is enjoying numerous economies of scale, advertising through televisions, radios and the likes will not be so hard. But the same cannot be said for small companies.
With the research that has been done recently, it has been proven that almost seventy percent of all shopping decisions are made inside or near the shop. There are those people who take their time to prepare a shopping list of what they will purchase and they form the minority. Majority of people all over the world are impulsive buyers. But getting the attention of the buyer at the point of purchase you can be able to boost your sales tremendously.
That is why you need to select technology that will work for your product promotion for instance digital video advertising which has been gaining a lot of popularity all over the world. When you are standing at the till waiting to pay, you will see the video advertisement and you will feel that you want to get that product that is being advertised as long as you have a place you can use it. BlueTAGG is a digital signage company that has helped so many New York stores get their digital videos up and running.
Then there is the use of digital billboard advertising which are not very popular because of their expense. However, with a digital billboard there is absolutely nothing that will miss the eye of your prospective client. That time when they are stuck in traffic near the billboard, they will be attracted by the products moving on the board and some will want to buy them.
In-store advertising is one of the most effective ways to reach the customer at the point of purchase. With the help of BlueTAGG you will be able to get your advertising up and running cost effectively. The use of technology is the best because it has its own way of attracting eyes. So find the one that will workyou’re your product without draining your pockets dry.