In early January 2012, Havis Kwon, President and CEO at LG Home Entertainment Company, announced the company’s medium- and long-term strategies for its TV business.

With focus on growing it’s already extensive 3D TV range, there was the added concentration that every television should come with Smart TV as a standard option.

LG’s plan to strengthen its Smart TV business is to place central emphasis on increasing the competitiveness of its trademarked platform, expanding content and services and innovating the user experience.

NetCast

Scheduled for release in 2012, the new version of NetCast will allow easy use of LG’s Smart TV ecosystem.

The Smart TV ecosystem continues to grow in both scale and sophistication and in order to improve its ease of use consumer end, the Integrated Search function has been added to enable a quick and easy one-step search process for known content and apps.

Additionally, the new Magic Remote makes use more convenient with the four control modes of Voice Recognition, Wheel, Magic Gesture and Pointing.

Enhanced 3D Performance

Their LCD TV product line-up will be strengthened, with wider application of LG’s Cinema Screen Design, more and more of the LCD TVs will be equipped with ultra-slim bezels to allow for optimised 3D viewing experiences.

These 3D viewing experiences will be even more immersive and easily comparable to the movie-going experience.

Such displays will grow in size, as a greater number of LCD TVs will measure at 60 inches or more.

About the Author: Barry Knightly is a fan of 3D TV.