• By Jimmy Cox
• Published 04/3/2011
• Writing for the Web

Getting your business profitable is a combination of using the right online marketing tools as well as having skilled people to use it to your advantage. This is true especially when it comes to taking your products and services online. If your enterprise is already popular offline, then why would you still need to use these promotional tools? You need to establish your online presence. Just like what I have mentioned earlier, this will be easier if you are already well-known prior to taking your business online. Otherwise, you need to be recognized as the person behind the brand that you are selling. This will be an advantage on your end especially if you are going to network with other business people for possible joint venture opportunities. That is why you need to claim your profiles on sites like Twitter, Plurk, LinkedIn, even Skype to start building your online presence. Using these tools also improve the exposure of your business. Before, online marketing experts only rely on advertisement blocks from other websites and blogs. But as Facebook enters the scene, they now changed their strategy by building their own fan page or business page. Since a lot of people are subscribed to Facebook, you can easily make your brand visible to them as long as you provide quality interaction. The moment your profile gets into their timeline, then you increase the possibility of getting more views from these users who might be your future customers. Why do you use autoresponders and email marketing services in the first place? Because you need to use these online marketing tools to get interested people to join your list. This offers a huge benefit of having only their contact details so you can promote your business. This is also another way for you to sustain your presence on their inbox especially as soon as you send them a thank you message immediately after a purchase. It will be more effective to use these tools not only to give them updates but also to encourage them to get in touch and interact. You can even hold a small contest or giveaway to get them to answer your questions. This will give them the opportunity to try your products and may possibly convert them into real customers soon. These online tools also help you to track the effectiveness of your advertisement or campaign. You can use some survey sites to get their feedback on your latest ads and ask their suggestions on how you can make your online promotion better. Your business will likely get a good impression of being concerned about what they have to say about your latest effort to reach out to them.

In the end, your business will definitely benefit from using these online marketing tools to help build your presence on the internet. This can also strengthen your brand as you get further attention from your target audience, and help form good system to boost your other online marketing efforts. Remember that your competitors might also be thinking of the same thing about these tools, so better grab the opportunity of establishing your brand today.