In this modern era, you can’t imagine your life without involvement of Internet. So, marketing is not an exception and e-mail marketing is used to expand business by businessmen according to their specific needs and requirements. Opt-in email is a term used when somebody is given the option to get bulk mail, which is e-mail that is sent to numerous people simultaneously. This is usually some sort of mailing list, advertising or newsletter. Without obtaining permission before sending email, the email is unsolicited bulk email, better known as spam. There are various types of opt-in email:

Confirmed opt-in (COI): In this type of Email marketing, a new subscriber to be subscribed to the mailing list and after subscription, a confirmation email is sent for verification purpose. This procedure helps to ensure that a third party is not able to subscribe someone else accidently or out of malice as if no action is taken on the part of the e-mail recipient, they will no longer receive any messages from the list operator.

Unconfirmed opt-in: In this type of E-mail marketing, someone gives an email address to the list software (for example, on a Web page), but no steps are taken to make sure that this address actually belongs to the person submitting it.

Opt-out: In this E-mail marketing, an option is given to the people so that they are automatically put in and then have the option to request to be taken out.

In this Internet Era, most of businessmen use e-mail marketing as an effective marketing strategy, which help them to expand their business according to their special needs and requirements. Due to its popularity, there are many email marketing companies which have been providing services for many years to their clients by understanding their business as well as marketing needs and requirements that too within their financial budget.

Due to availability of large numbers of email marketing companies, it’s not an easy and convenient task for any businessman to choose the best among them. In this circumstance, you need not to be worried. Online resources would be helpful for you in this regard as there are many sites especially directory sites available over the Internet which provide detailed information about these companies. These details include their contact numbers, addresses as well as their official sites (if they have).  After getting these details, you can visit portfolio section at their sites, which will give an overview of their works; they have been doing so far for the client.

If you are interested in targeting relevant peoples by email marketing, you are at the right place. Digital Advertising International offers opt in email marketing & opt out email marketing as per your needs.