• By John Cunningham
• Published 07/14/2010
• Writing

Companies looking to get their name out in the public arena have utilized all services to do just that, including written press releases. For over a decade, press releases have been written and sent out to several different traditional media, particularly in print. This is also the reason why you see a lot of promotional articles written in newspapers especially in lifestyle magazines. But with the advent of technological advances, more opportunities have been opened up to companies to help them publicize themselves more. If your company wants to veer away from traditional media attention, then optimized press releases are the way to go. Because a lot of people subscribe to the internet for a lot of their needs – news, research, entertainment, etc., optimized press releases will definitely help a company be one of the most searched if not, the top result in Yahoo, Google and other search engines available on the internet. The benefits of using optimized press releases include the fact that by using keyword specific content in your press releases, the written PR article will be able to reach million of internet users directly and quickly. Also, with the help of these optimized press releases, companies may also directly link their website’s site to the said press release. This way, the companies’ sites will now garner more traffic and be made more available to the public and possible clients. Also, because of the growing number of hits your website receives on a daily basis thanks to the optimized press releases, your website’s search engine visibility will increase does putting it in the first few pages of the search results.

Optimized press releases are definitely a company’s best weapons to have when a company wants to increase name recall, tra

ffic to their websites and public attention. Due to the internet’s overpowering popularity over traditional media such as print, radio and television, more people are bound to see your press release on the internet rather than in any other form of media. Plus, it is easier for possible clients to view a company’s profile and whatever else they have to offer with direct links readily available and provided for by the optimized press releases. More often than not, companies who rely mostly on optimized press releases have a team of highly skilled writers who have basic to advanced knowledge on SEO writing. SEO or search engine optimization employs the use of various techniques to improve a website’s ranking in the various search engines on the net. By employing this writing tactic, website owners and other companies are able to efficiently direct traffic to their websites. One of the most popular techniques employed by SEO writers is using keyword quality content or words that are bound to be used or typed in by internet users in search engines. With the help of learned SEO writes, companies will be able to come up with quality optimized press releases. Some of the basic “ingredients” needed in optimized press releases include keywords. These keywords are the words that people are most likely to use in their searches and so including up to 3 keyword phrases, relevant to the topic being discussed in strategic places, will improve search engine ranking. Next is the use of headlines. Not only should headlines attract the readers but it is also one of the most important places in your optimized press releases where keywords are placed and found. Finally, landing pages must also be included in optimized press releases so that traffic is easily directed to your website. With the help of landing pages, it is easier for companies to track down the response rate of your optimized press releases.

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