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OREO mark 100 years with a bang

  • By Diana Ascher
  • Published 02/1/2013

If there’s one company that know a good biscuit recipe when they see one it’s OREO. And as a final hoorah to end its 100th birthday celebration, OREO surprised scientists living at Palmer Station in the Antarctic Peninsula with a first-of-its-kind delivery — 5,000 OREO cookies, enough for everyone there to enjoy a twist, lick and dunk.

The timing couldn’t be more perfect. This special cookie delivery comes on the heels of the 100th anniversary of the first time people set foot on the South Pole. Both OREO and Antarctica can celebrate through the playful and imaginative eyes of OREO as they cap off their centennial celebrations.

And it gets sweeter – the brand also made a donation that will give the world a chance to experience the wonders of the seventh continent for years to come. OREO donated Antarctica’s first solar-powered Penguin Cam to the scientists and researchers at Palmer Station with the help of Abercrombie & Kent Philanthropy. Like the magic that’s unlocked when you twist open an OREO, scientists hope the camera will unlock the Antarctic for kids of all ages who will soon be able to watch penguins live in their natural habitat.

“This is the exclamation point that ends what’s been an exciting year of celebration,” said Cindy Chen, marketing director, OREO. “In March we set out to help everyone, everywhere celebrate the kid inside and with this special delivery we can say we’ve achieved that! Now people on every continent can experience the delight of an OREO twist, lick and dunk.”

Setting sail from South America, the cookies traveled on the expedition ship, ‘Le Boreal’ under the careful watch of luxury adventure travel leaders, Abercrombie & Kent. Dr. James McClintock, endowed professor of polar and marine biology at the University of Alabama-Birmingham has conducted research in Antarctica for 30 years and was on-hand to serve as an honorary Antarctic OREO explorer, taking the delivery from OREO Man on behalf of the “residents” of the continent.

“Having the chance to enjoy an OREO cookie and glass of milk is like having a little piece of home here in the station,” said McClintock. “We can’t thank OREO enough for being able to join the rest of the world in such a special celebration.”

About the Author : Diana Ascher is writing about a Biscuit recipe

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