- By Luke Bishop
- Published 04/23/2012
Back in 2010 Pepsi made the no-sugar variants of their cola soft drink variants Pepsi Max and Diet Pepsi, as well as 7-UP Free 600ml, and, at the same, kept the same recommended retail price as 500ml bottles of regular Pepsi and 7-UP. They also increased the sale of 250ml bottles of regular Pepsi by 30% since 2008.
Great value for money, but Pepsi also made the step to offer consumers lighter alternatives for the different lifestyles. In September 2011 they introduced 250ml cans – 24% smaller than the standard 330ml can. Portion size can be an important factor in enabling consumers to make healthier choices.
Pepsi say they have an important role in providing a range of portion sizes to meet different consumer needs and eating occasions, as well as a responsibility to encourage those who sell our products to stock differing portion sizes.
We have pledged to introduce a 160 Calorie cap for single serve savoury snack portions that do not contain significant amounts of positive nutrition by 2015. The proportion of their portfolio that meets this pledge has increased from 71.8% in 2008 to 73.3%.
To have the maximum public health impact and be commercially sustainable others need to take similar steps. Pepsi say they are willing to work with industry rivals to achieve this.
About the Author : Luke Bishop is a writer and fan ofcola soft drink