- By Jimmy Cox
- Published 12/1/2009
Using the printed word to persuade and convince potential buyers why specific goods are excellent for their home, business, and for their own personal use – is an advertising concept that aims to sell the item to would-be clients. The billboard advertising race is an example of this kind of adverts. Magazines and newspapers also carry one or two liners advertisements by a picture of the product to catch the public. The influence of these advertisements hinges on effectively written copy. Copywriting is an effective advertising tool. It utilizes the power of the written word to create an impact and ultimately generate sales for the product. Pictures just give the look of the product, but words create the feel and sparks public interest about the product. A brief article about a product gives life to the product advertised. When people read the article, all their senses are engaged – hence online article writing is more than just writing about the product. A copywriter who writes effectively is not out to give lifeless statistics and product description but gives a situation to show how a product performs and how it can make a person’s life easier, fun, or more convenient. Instead of using cold facts, a copywriter uses words the way a seasoned photographer use his camera to create a mood or a feeling. Hence, a copywriter is always challenged to write persuasive copy using facts and weaves those details into familiar settings that readers can relate to.
Copywriting and In
ternet Marketing Everything evolves and changes ever so quickly. To keep pace with the fast-changing demands of the market and the improved technology, advertising strategies to stay on top of bloody competition. The internet spawned a whole new set of marketing strategies. You must have been bombarded with new terms such as SEO, Web 2.0, viral marketing and B2B marketing. The list can go on but upon careful examination these all boil down to effective article writing or copywriting. A good copy has the following features – it is convincing, honest, entertaining, and free from embarrassing misspellings, irresponsible grammar, and eye-jarring typos. A sloppy article can ruin your online business reputation. If you have overlooked a misspelled word or overlooked a typo, how can potential customers trust you? Like or not, the copy or the article will make or break your online presence. Copywriting boosts the internet presence of online businesses. Regularly adding fresh articles or copies to the business website and submitting a fresh batch of articles to different article directories increases the likelihood of customers finding your articles and visiting your website. The more your presence is felt, your web presence is strengthened and customers are likely to trust you as a reliable expert.
Copywriting will always be a potent internet advertising tool, no matter which way and how fast or slow the WWW turns. Admittedly, it is also a special proficiency but anyone who is determined can learn and master the skills needed for writing great sales copy. It pays well too.