• By John Cunningham
• Published 07/14/2010
• Writing

In today’s world, the growth of competition amongst businesses is looming and thus, companies are looking into avenues of advertising that they feel would help them win over clients and beat the competition out of the race. But not many people are aware of the benefits of PR and not just of advertising. PR is heavily associated with advertising because in their similarity of goals, which is to disseminate information to the public. Which then leads to one of the most common question: what then are the services a PF firm can do for my company? This question is most applicable for small businesses who still cannot afford the aggressive advertising that bigger companies and multinational companies utilize. For small business, aggressive public relation is their weapon and best bet that more often than not helps level the playing field against much larger and richer corporations.

Pr service that is offered by most companies begins with the basic press release. From promotions to acquisitions to activities and other developments in your company, the press release is the perfect tool in which to give possible clients a chance to hear about such growth and changes within the company. Also, local publications such as newspapers and magazines will also run press releases by the PR firm, which is why PR companies with solid relations to media outlets should be opted for. This way, more people are able to access information on your company

even if on a smaller scale. Other than publishing press releases on a local basis, it is important for companies to get their name out to the international sector as well. One of the latest developments in pr service is the optimized press release. This pr service not only disseminates information to the local market but to the international arena as well with the help of new media. Such pr service aims to direct traffic to the company’s website by increasing a company’s visibility on search engines by providing well written, keyword quality content in press releases. Especially for companies that offer consumer goods, one pr service that these companies will be utilizing is a PR firm’s events management service. Events are essential in launching new brands and products to the public in order to generate buzz on the product. Product launches are aimed specifically at the public sector (the consumers of the products) to again, generate better visibility. Community involvement is another pr service that firms offer to get the public’s attention. This pr service may also include the implementation of year- long programs to build awareness of your company.

Not many people understand the importance of conducting market research. But little do people realize that the information gathered can help you assess customer surveys and focus groups and other projects to gauge the public’s acceptance and view of your company. Thankfully for small businesses, most pr firms offer this pr service and explain to them the significance of such pr service.

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