Google Translate is very appealing. And I say this as the owner of a translation company.
There are implications for language professionals, of course. But the tool’s pluses and minuses also affect everyday users, from language learners to professionals in other industries.
Read on for the pros and cons of Google Translate as well as RedLine’s verdict on the tool. (And check out our companion post on why the Google Translate widget hurts your brand.)
Google’s translation tool is a big step forward in the field of translation technology. Google Translate is free, fast, and more accurate than other online translation tools.
The bad news? It can’t rival skilled human translators when it comes to conveying all meaning accurately and naturally.
When it encounters a word or phrase for which it lacks enough good translations, it may not give you the best translation. In fact, Google Translate may even output a translation that is unnatural or simply wrong.