Professionals in the marketing departments of many companies have always been really innovative when it comes to finding a way to reach members of the public. The internet marketing professionals are perhaps the most vibrant group in this department. When they have to get a new medium to spread their ‘gospel’, they never have a problem finding one. Internet marketing is a really powerful tool for popularizing new brands. As long as you have identified your group on interest, then you can choose the mode of advertising that you want to use. With so many people using the internet for advertising purposes, not many have discovered the true power of one of the biggest advertising media on internet- internet radio.

The New York Metropolitan has been said to be among the top ten Russian- speaking cities. With more than 1.6 million Russian residents, if your target market is the ethnic Russian, then you should try to get access to an online Russian radio station.

There are several of these stations but one that really stands out is 87.7FM which has been transmitting for several months now and the number of listeners is immense. This radio station target persons who are aged between twenty and sixty five and have a disposable income. Regardless of the fact that it is on the internet, the number of people who listen to Russian radio stations online are so many.

The broadcasting is distinguished into several categories just like in most other radio stations. There are the talk shows, music broadcasts for you to sway along to the beat and then there are the news. The news covers everything from national to international headlines. Every little important detail will not by-pass when you keep your dial locked onto 87.7FM.

Thus advertising on this radio station is a very wise idea because your advertisement will be able to meet a very large population. With their strong marketing and creative development teams your product will be guided through each stage of the client outreach. It is not enough to communicate to those who listen to radio and watch television only; you should reach out to those who take their time to listen to Russian radio online.