• By Tiva Kelly
• Published 03/24/2008
• Article Writing

You know your business like the back of your hand. Chances are you are pretty well versed in the specifics of your industry as well. You are constantly brainstorming unique ideas and formulating new thoughts on anything and everything related to your business. As a result, coming up with ideas for your article marketing articles will likely come easy to you. It is the writing part that many people find to be not so effortless. Whether you shudder at the thought of trying to put pen to paper or you just don’t have the time to write, article marketing can still play a central role in your marketing plan. All you have to do is find someone who is willing and able to write for you. How to Find a Ghostwriter Ghostwriters are your best bet for getting content written for your article marketing campaign. Ghostwriters are everywhere; you just need to know where to look for them. The Internet is the best place to start. An online search can emit results for writers’ agencies, freelance job boards, and individual freelancer websites. Once you have made contact with your potential ghostwriter, it is important to make sure they are a good fit for you and your business. Request a resume and writing samples. If you want articles written about more technical subjects, a writer who has primarily written restaurant reviews may be a bad choice. Conversely, while it is nice to have a writer who knows about the subject for which you want them to write about, it is not necessary. A good writer will be able to take the information you give them and run with it. Even if it is a subject for which they know nothing about, they should be able to create an article that sounds like it is written by an expert.

Upon choosing your perfect ghostwriter, provi

de them with an outline of ideas for the articles. Brainstorm with the writer and help them come up with a blueprint for the project. Also, explain in detail “who” your target audience is. You want your writer to know how to speak to them. This includes everything from the type of language they use to the tone and voice they create. How Much Will It Cost? In general, a good ghostwriter will cost somewhere between $30-$100 per article, depending on the length of the article. While this may sound pricey, keep in mind that they are saving you time by writing for you, and time is money. Investing a little money in your article marketing efforts up front will lead to more site traffic, higher Google rankings, and increased profit. The articles will surely pay for themselves. Shortcuts to Avoid PLR (Private Label Rights) articles can be obtained for a fraction of the cost of hiring a ghostwriter. As the saying goes, however, you get what you pay for. These articles tend to be uncreative, low quality, and often times too short. To make matters worse, most publishers can spot these articles from a mile away. They will reject anything that appears to be a PLR article. If you have already obtained some of those PLR articles, your money hasn’t completely gone to waste. You can still use these articles with some major revisions and additions. As you edit, rewrite PLR articles from your perspective. You are the expert on the subject. Readers want to hear directly from you. There is no shame in hiring a ghostwriter to set your article marketing plans in motion. Just as you might have to hire a freelance web designer to construct your website, there just aren’t enough hours in the day for you to take care of everything.

Choose a good writer who creates stunning copy and watch your articles bring in business for you. They will likely be one of your most effective sales tools.