- By Earma Brown
- Published 11/26/2008
- Article Writing
The information highway has turned into a sea of information. Information streams from every direction. So how does one make a difference in such a vast medium? If you don’t want your articles to be lost in the sea of information streaming into your reader’s consciousness each day, you must title them well. Any marketing material from your email campaign, web page, 3 page sales letter or to the 2 line classified ad needs the attention grabbing power of a great headline. You must create sizzling titles designed to hook your potential readers. One of the most important skills to develop as an article marketer is the skill of creating attention-grabbing titles. When you master this skill you may use it in every aspect of your marketing to attract more readers, more sales, improve your cash flow and increase your profits. Here are 7 top title templates proven to create traffic pulling article titles: 1. Command your article readers through your title. “Get Visitors Now!” Most will say they don’t like being told what to do. But our human psyche seems to respond in spite of what we like. The command has an immediate effect. Why? It connects with the “Yes, I want that” spot within us all. Commands reassure you that helpful advice will follow to help you get what you want from the advice. It tells the readers it’s possible to achieve the benefit the author is claiming. 2. Include a How to in your article title. “How to Make Your Article Marketing Go the Extra Mile” People love magic pills, miracle solutions or just plain old EASY. They love to learn with simple steps, easy ways and most of all fast. Combine it with a powerful benefit and you will reel your reader in every time. You decide. Does the title above, “How to Make Your Article Marketing Go the Extra Mile” or “8 Ways to Format Your Article” 3. Write an article title using a provocative statement. “7 Book Writing Mistakes that Stamp Loser On Your Self Published Book” Are you saying I’m making mistakes that stamp loser on my self published book? You would want to know especially, if you’ve been working hard to self publish in excellence. Provocative statements pull at our attention like an electric shock. They make us curious. They even make us mad. They make us feel a lot of different things but most of all they make us read.
4. Ask a
question in your article title. “Are You Getting Enough Sex In Your Marriage? Most times people unconsciously answer the question you pose in their minds. The key is to provide the answers in your article including statistics. For example this article title, “Have You Felt Afraid To Buy Online” would push a button with anyone afraid to purchase online. Somewhere in the article body I would answer the tile question with, ” Like it or not, many are still cautious of buying on the web. A Boston Consulting Group Consumer Survey found that 70% of respondents worry about making purchases online.” 5. Make a big promise in your article title. “How to Increase Sales 400% by Using Article Marketing” People will turn away from hype and never come back. But if you have a big gun promise, don’t be afraid to pull it out and use it. Consider carefully and use sparingly; then make your big promise and deliver. People will remember your promises and come back for more or purchase. Don’t forget to include the specific delivery or ‘how to’ inside your big promise titled article. 6. Perplex your readers with a confusing article title. “Eat the Article Writing Elephant One Bite at a Time” Develop curiosity into your title. A seemingly opposite simile works like a charm. Use this one cautiously. Even so, sometimes the title that doesn’t make a lot of sense will pull your audience in for the read. Would the title above arouse your curiosity? The confusing title can capture the attention of your audience just to see what it’s about. 7. Offer a top benefit in the article’s title. “7 Top Niches to Bring You Riches” A sizzling article title immediately communicates the benefit readers will gain after reading your article. Benefit-oriented articles often use the problem-solution approach. Master (A) this skill or technique and get (B) this benefit. Readers read self help articles for a “benefit” for something that will help them, grow them, profit more, less expense, less trouble, gain more time, less stress, better relationships, better health, less drama, less trauma, more energy and vitality and less fatigue.
Develop the above valuable skill and you add magnetic pulling power and punch to all your marketing documents including your article titles that will get your articles read. Article titles set the stage for your potential audience. They either grab your potential reader by the collar or they don’t. Write an article title that gets your reader’s attention and make them want to read your important article. Title well and prosper!