- By Karen Winton
- Published 05/15/2011
- Writing for the Web
Sales letter writing is a marketing step you can utilize in order to advertise your product online. In fact, a good letter can enable you to get more sales into your web based business. The following are several copy writing tips that you should perform that will ensure that the missives you send to targeted people do their ‘job’ well: 1. Create an attention grabbing headline. The very first thing that people will see in the sales-letter is the headline. It is a must, therefore, that you put a lot of thought into the head line and make certain that it will be able to catch the interest or the attention of your readers. This is an important sales letter writing tip because an unread headline means that people won’t continue reading your note, making you lose the chance of gaining sales when you advertise your product with the sales missive. 2. Refrain from using a lot of technical terms.
Using layman’s terms, friendly terms, etc, is also a technique to get more sales. If you keep on using jargon that most people don’t understand, it will be harder for you to convince them to buy from you. Using layman’s terms, having
a friendly tone, etc, are part of copy writing tips that you should follow, whether you’re an Internet business owner, a marketer, a content writer, and so forth. 3. Use the proper grammar and spelling. Another sales letter writing advice that you should not forget is to ensure that your letters have correct spelling and grammar. Before sending those missives or before publishing them online, proofread them, use the spelling and grammar checker in your Word processor, or let another person (an expert) check your work for you. If you advertise your product using noticeable errors in spelling or in grammar, you’re sure to turn off potential buyers, meaning that you won’t get more sales, which you would not want to happen, right? Having proper spelling and grammar in every letter is included in copy writing tips.
Other pointers on sales letter writing that you should always utilize are: tell the readers the benefits they’ll get from your product or your service, and how the service or product can solve a specific problem of theirs; end your letter with a compelling call-to-action; and so on. If you really want to advertise your product and get good results and improve sales rate, follow the tips and tricks discussed in this piece.