- By Jimmy Cox
- Published 08/5/2010
Success comes to those who persevere. And that is what you need to do if you want to improve your sales letter writing. Whether it is for your website or your direct mail campaign, writing sales pages or letters is still the key to marketing success and to high income. Because unlike a face-to-face salesmanship, you often do not meet in person with your target customer. What that customer gets into contact with is your sales letter. Now it is how well you have written your sales letter that will make the customer to buy, sign up to your newsletter or completely turn away quickly. You certainly do not want that last thing to happen. That is why it is important that you will be able to create a convincing and effective sales copy. You need one that will actually result to a high conversion percentage and not just to inform your customer about your service or product. Because if your letter does the latter, then it is not a sales copy but more of a typical advertisement. And that is the difference between an ad and a sales letter. A sales copy always has a call to action and it should focus more on the benefits and not just on the features of the product. But there is more to sales letter writing that has been mentioned already. The following are some tips that you can follow to help improve your writing skills. Learn good grammar.
Sadly, a lot of internet marketers who are doing their own writing for their sales letters do not even care whether they ar
e constructing well written sentences. For them, as long as they are using big and exciting words and that they are able to flaunt the features of their products and services, to them they are already doing a great job. This is a completely false thinking. Just like with anything that is written, it should follow the rules of grammar. People can easily get thrown off when all they are reading on your sales page or letter are poorly constructed paragraphs. Follow the experts. Back in the old days, when someone wants to learn the craft of bread making, he seeks out a good baker and apprentices himself under him. This is still how it should works with anything that we want to master in. You should look for a great sales copy writer and learn under him. Or if a direct teacher-to-student relationship is not possible, at least study his works and read everything he publishes about the subject of copy writing. Work with sales copy or letter templates.
Writing is not for everyone and it does not come naturally to many people. That is why there are certain shortcuts that you can follow to make sales letter writing much easier on your part. One of these is by using sales letter templates. It cuts down the time you would normally need to format your sales letter and to think about the right words to give it a boost and credibility. Usually when the sales letter template matches perfectly with your requirements, it becomes just a matter of fill in the blanks. But of course you still need to do some editing and proofreading to make sure that every sentences and paragraphs flow smoothly.